“ADORABLE KIDS' DRAWINGS ARE A WINDOW INTO DARKNESS IN THIS DISTURBING CAMPAIGN”- Ad Age
Abused children often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these signs are discovered too late.
To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting visitors were exposed to art with a hidden twist.
*un-mute for sound
Awards: Cannes Lions- Shortlist, Clios- Bronze, Shortlist, Clio Health- Silver, Bronze, Shortlist, London International Awards- Bronze, The One Show- Merit, New York Festivals- Finalist x5, El Sol- Bronze, Bronze, Finalist, American Advertising Awards Miami- Best in Show, Best in Category, Creative Pool Annual- Silver
Featured: Lürzer's Archive, Creativity Online (Editor's Pick), The Drum (Work of the Week), Ads of the World (Top 10 Most Shared: Jan), AdForum, Best Ads On TV, Advertolog, Coloribus, Hispanic Ad, Produ, Childhood.org (Brazil), Exame (Brazil)
Credits: CCO: Milton Lebron, ACD: Michael DeJesus, AD: Jose Ramirez, Jeff Schermer, CW: Jeff Schermer, Jose Ramirez, Film Director: Will Mazzola, Audio: Lucas Duque, Diego Grimblat, Media Strategy: Luis Roedan