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Amigos For Kids: Broken Crayons

Ran: December 2017

“ADORABLE KIDS' DRAWINGS ARE A WINDOW INTO DARKNESS IN THIS DISTURBING CAMPAIGN”- Ad Age

Abused children often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these signs are discovered too late.

To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting visitors were exposed to art with a hidden twist.

Case Film

Social Film

*un-mute for sound

Example Piece

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Installation

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Web Experience

Click to visit site. 

Awards: Cannes Lions- Shortlist, Clios- Bronze, Shortlist, Clio Health- Silver, Bronze, Shortlist, London International Awards- Bronze, The One Show- MeritNew York Festivals- Finalist x5, El Sol- Bronze, Bronze, Finalist, American Advertising Awards Miami- Best in Show, Best in Category, Creative Pool Annual- Silver

Featured: Lürzer's Archive, Creativity Online (Editor's Pick), The Drum (Work of the Week), Ads of the World (Top 10 Most Shared: Jan)AdForum, Best Ads On TV, Advertolog, Coloribus, Hispanic Ad, Produ, Childhood.org (Brazil), Exame (Brazil)

Credits: CCO: Milton Lebron, ACD: Michael DeJesus, AD: Jose Ramirez, Jeff Schermer, CW: Jeff Schermer, Jose Ramirez, Film Director: Will Mazzola, Audio: Lucas Duque, Diego Grimblat, Media Strategy: Luis Roedan

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