Screen+Shot+2017-05-04+at+4.39.37+PM.png

Toyota: Juntos Somos Imparables

Ran: April 2017-Jan 2018

"Toyota's 'Juntos Somos Imparables' Salutes Latino Achievement at Hispanicize 2017" - Yahoo

Toyota has always supported the Latino community. To bring this to life, we created an activation celebrating the traits that make Latinos an unstoppable force, and the people who instilled those traits in their lives.

Juntos Somos Imparables- Together we're unstoppable.

Juntos Somos Imparables- Together we're unstoppable.

First, we created a series of license plates featuring various positive traits that Hispanics embody. 

"Joyful"

"Joyful"

"Energetic"

"Energetic"

"Adventurous"

"Adventurous"

"Hardworking"

"Hardworking"

"Brave"

"Brave"

"Professional"

"Professional"

" Passionate "

"Passionate"

"Dreamer"

"Dreamer"

Then, we arranged all those license plates on a large wall

Conference attendees were invited to select a trait that they embody, remove that plate from the wall, and replace it with a plate featuring the name of the person who inspired that quality

"Alberto taught me to be adventurous"

"Alberto taught me to be adventurous"

"Alejandra taught me to be hardworking"

"Alejandra taught me to be hardworking"

"Ernesto Taught me to be joyful"

"Ernesto Taught me to be joyful"

"Andrea taught me to be a dreamer"

"Andrea taught me to be a dreamer"

Screen Shot 2017-05-04 at 4.39.37 PM.png

Awards: PR Week US- Best Multicultural Marketing, Hispanic PR Association- Multicultural Campaign of the Year

Featured: Yahoo, People en Espanol, CNN en Espanol, Style MagazineAutomotive World, Hispanic Ad

Credits: ACD: Michael DeJesus, AD: Jose Ramirez, CW: Jeff Schermer, Jose Ramirez, Illustrations: Roberto Quinores