"Toyota's 'Juntos Somos Imparables' Salutes Latino Achievement at Hispanicize 2017" - Yahoo
Toyota has always supported the Latino community. To bring this to life, we created an activation celebrating the traits that make Latinos an unstoppable force, and the people who instilled those traits in their lives.
First, we created a series of license plates featuring various positive traits that Hispanics embody.
Then, we arranged all those license plates on a large wall
Conference attendees were invited to select a trait that they embody, remove that plate from the wall, and replace it with a plate featuring the name of the person who inspired that quality
Awards: PR Week US- Best Multicultural Marketing, Hispanic PR Association- Multicultural Campaign of the Year
Credits: ACD: Michael DeJesus, AD: Jose Ramirez, CW: Jeff Schermer, Jose Ramirez, Illustrations: Roberto Quinores