The advertising career of Jeff Schermer, 2015-2025
All work created with Jose Ramirez at various agencies before going all in on RunThis
The World’s Most Famous Hand Model
Turning one of the world’s most famous faces into a hand model for Stella Artois.
Javier In Frame
Bringing unprecedented representation to the visually impaired community.
That Look
From Popeyes
Turning fast food uniforms into a fashion collection. Without designing any fashion.
Memes To Dreams
How the face of the internet became the face of our brand.
Ultimate Trophies
Cropping in on iconic photos to reframe what a trophy truly is.
We Come In Piece
Launching Popeyes chicken nuggets by ending the chicken wars for good.
Vans Vans
Launching a new shoe by turning a pair of vans into a pair of Vans.
After Disney
Highlighting the magic of a day at Disney by showing only the ride home.
Philly Series 5
How cheesecake become the hottest holiday gift of 2020.
Pixar Street View
Bringing Pixar’s iconic Easter Egg tradition to a new medium for the first time.
Broken Crayons
An Art Basel exhibit that revealed a haunting truth about child abuse.
#Tendies4Yall
How Popeyes entered the most polarizing financial conversation of the 21st century.
Consider This
Showing love to the Grammy nominated artists who showed love to Popeyes
Swishy Chug
A fake brand that led to real results before reactvertising was really a thing.
Stream Cheese
How Philadelphia Cream Cheese turned Google Docs into a streaming service.
Quick Service Content
A new model for responding to culture for a brand that became famous for it.
Andy Night
An exclusive event in “Andy’s Backyard” for Andys of all kinds.
Alive With Magic
Tricking movie goers into thinking Disney’s Animal Kingdom was countless foreign lands.
